Internet Presence

By: Texas Association of Realtors®

There’s so much information on the Internet. Literally thousands of real estate sites are out there—all of them with some combination of raw data, opinions, and informative tips for selling your home. Some of these sites proclaim or insinuate that you are better-off selling your home by yourself—without professional representation. With all the available tools, you may be successful. Just remember…it doesn’t take much of a misstep to cost yourself thousands of dollars and a lot of aggravation. Consider a Texas REALTOR to help you navigate a 21st century real estate transaction.

For instance, a property-valuation site may incorrectly value your home. If you use this information and place your home on the market at a price that’s too high or too low, you risk costing yourself money, additional time to sell, or both. Texas REALTORS have the experience and knowledge to accurately price your home.

Telephone calls, property showings, open-house visitors, contract negotiations, transaction coordination, and legal risk are a part of the home-selling process. The game has changed, though—these days, you also have to post the property on the Web and market it through the Internet. Research from the National Association of REALTORS indicates that more than 80% of buyers now heavily rely on the Internet for their home search.

Potential buyers now expect lots of online content, especially pictures and video, and they want it to be high-quality, easy to find, organized, and informative.

Make sure you utilize the vast resources available to you on the Internet. And don’t forget to give buyers the online information they need to properly consider your home. If you need someone to help you make sense of real estate information available on the Web, look to a Texas REALTOR.